Digital strategy, website rebuild and creation of collaborative solutions

The project

The U2P is one of the three French inter-professional employers' organizations, alongside the MEDEF and the CGPME. The U2P is representative of the craft and trade of proximity and has the status of social partner. The U2P defends the interests of 1,300,00 common businesses.

From a model website portal to an editorial model

A website that makes room for information, debate, UPA positions: an active and reactive. Editorials time content and consistency variables: briefs, news, articles. Persistent content: in-debt files about the formation, trades, administrative and legislation.

Access to information and route

Priority given to "hot" content: a fixed menu dedicated to the UPA's positions on major current issues.