Ultrō - Centra partner agency

Ultrō is a partner agency of headless & SAAS e-commerce solution Centra. In a few years, The Swedish platform has built a solid reputation becoming the partner of successful DTC brands and more than a hundred international fashion & lifestyle brands (Paul Smith, Holzweiler, Craft, Stronger, Sandqvist, Nudie Jeans, Björn Borg).

Centra, DTC & B2B e-commerce

Centra is one of the few solutions to offer both e-commerce platform for consumers and for retailers. The platform is able to meet the needs of DTC brands as well as those of digital wholesale. This is a step ahead of other editors that focus most of the time on a single distribution channel. Centra does not simply offer an extension or a module, but a complete B2B suite capable of managing complex cases like personalized catalogs for each account, tailored order proposals, stock forecasts, with a ready-to-use user interface.

Centra for your custom e-commerce architecture

Centra is part of the new headless e-commerce generation which provides great flexibility in the choice of technologies and services. A subject we have reviewed many times in our articles. The principle is simple: tailored and custom e-commerce architecture, which allows you to connect your e-commerce platform to micro-services through an API connection (customer reviews, payment systems, shipping, marketing services, search, CRM, etc.). In addition to a great modularity and stability, this headless architecture guarantees super fast loading times (example below for a migration from Magento to Centra).

Centra case studies


The French fashion group chose Centra and its multi-site management features to expand international sales of Aulp, Degré 7 and Duvillard brands. A shared platform that we have connected with Storyblok content management system.

Horse Pilot

We migrated Horse Pilot from Prestashop to Centra. A choice that makes sense according to Centra native features : DTC and wholesale channels, fashion & lifestyle business logic, localized offerings and the promise of an instantaneous purchase experience for its customers.