Centra, DTC & B2B e-commerce
Centra is one of the few solutions to offer both e-commerce platform for consumers and for retailers. The platform is able to meet the needs of DTC brands as well as those of digital wholesale. This is a step ahead of other editors that focus most of the time on a single distribution channel. Centra does not simply offer an extension or a module, but a complete B2B suite capable of managing complex cases like personalized catalogs for each account, tailored order proposals, stock forecasts, with a ready-to-use user interface.
![](https://images.ctfassets.net/99qs0qxeb77v/6ZSVv0y3329E4VIw8chufH/b025bcf91f4306a141c9d33df29a8fe0/Centra_-_B2B_UI.png?w=3248&h=2168&q=80&fm=png)
Centra for your custom e-commerce architecture
Centra is part of the new headless e-commerce generation which provides great flexibility in the choice of technologies and services. A subject we have reviewed many times in our articles. The principle is simple: tailored and custom e-commerce architecture, which allows you to connect your e-commerce platform to micro-services through an API connection (customer reviews, payment systems, shipping, marketing services, search, CRM, etc.). In addition to a great modularity and stability, this headless architecture guarantees super fast loading times (example below for a migration from Magento to Centra).
![](https://images.ctfassets.net/99qs0qxeb77v/blttpXqYFKJtTmirEr9gb/f760cc761cbe74eab1a5fea2a53a766f/centra-ecommerce-magento.png?w=3600&h=2460&q=80&fm=png)
Centra case studies
Amatéis
The French fashion group chose Centra and its multi-site management features to expand international sales of Aulp, Degré 7 and Duvillard brands. A shared platform that we have connected with Storyblok content management system.
![](https://images.ctfassets.net/99qs0qxeb77v/QCQdv6ebUojZrurNblc4t/4027b7ad7c6eb1e9588c2d9282d70d87/duvillard-home.jpg?w=1100&h=725&fl=progressive&q=80&fm=jpg)
Horse Pilot
We migrated Horse Pilot from Prestashop to Centra. A choice that makes sense according to Centra native features : DTC and wholesale channels, fashion & lifestyle business logic, localized offerings and the promise of an instantaneous purchase experience for its customers.
![](https://images.ctfassets.net/99qs0qxeb77v/5sltJFt8ZeykLXxUzxMxU4/1248248b08ad358c64b7a92286dd3d97/horse-pilot-home.jpg?w=1100&h=725&fl=progressive&q=80&fm=jpg)