Brand strategy

The project

Restricted call for tender for the redesign of the Easybike e-bike website. In the space of 10 years, thanks to technological innovation, Easybike has become the leading French manufacturer.

The aim of the consultation is to give additional length to the brand and to affirm its positioning in an emerging market that is in the process of being structured.

Recommandations : extracts

The buying journey

One of the major risks in the purchasing process is the removal of the brand's site, to the benefit of intermediaries and merchants.

User experience

The subvention's opportunities are unknown by the general public. Decisive lever in the buying journey, we made the introduction of user journey.


Product page

A very tablet-oriented design, with a fixed panel for visuals opposite a scrolling panel for sales information.