Volkswagen Group Fleet Solutions

Website rebuild and digital strategy

The project

As the latest entrant to the French Operational Vehicle Leasing market, Volkswagen Group Fleet Solutions is showing its ambitions in terms of developing brand awareness and winning market share.

Volkswagen Group Fleet Solutions has chosen Ultrō to support it in implementing its strategy.

Editorial and graphic redesign

A competitive environment in which coexist car manufacturers, banks and leasing companies. Historical actors monopolize the best positions in the search results. A specific strategy of content production has been accepted to face competitors' volumes.


The site has been reorganised around specific paths for the three main targets: SMEs, major accounts and public procurement. The overall system, from referencing to making contact, is designed to generate qualified requests from concessions.

Target course